The announcement that Kronos is buying Unicru is an indication that companies in the recruiting-technology field are following the lead of Taleo and Kenexa (whose stock rose sharply between the fall of 2005 and the Spring/Summer of 2006) and either hoping to go public or expand by merger or acquisition, one analyst says. : ?5 b! W' _% p, w: @
% n M- @7 k: P) ]. U+ qYankee Group analyst Jason Corsello says that other vendors such as Vurv and Authoria may be primed for such moves.
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Corsello says that after "exhaustive due diligence" Kronos found Unicru to be the "one vendor on the market that the time was right for them. Vurv, Authoria -- they aren't at the stage for exit [IPO or merger/acquisition] yet, although they're fairly close." . i9 P" I5 z8 J+ [( K! W
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Corsello thinks the Kronos marriage is a good one for multiple reasons. "They play in the same markets; both are very dominate in retail" and hospitality, he says.3 i0 R& C9 j/ J
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Also, "Kronos is very synergistic to Unicru in terms of the applications standpoint; you can now incorporate absence management, time and attendance and [recruiting] so from an integrated capability functionality, it makes a lot of sense."
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Kronos will be able to use data it learns about employee absenteeism, attendance, and employee job-shift preferences to improve Unicru's selection processes. For example, it will be able to develop employee screening and assessment questions that can predict if an employee is likely to be a frequent unexcused-absentee.
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" p, X, d+ K! o' l) e# hStuart Itkin, chief marketing officer for Kronos, touts this data-sharing as one of the most important benefits of the Kronos/Unicru acquisition for companies using Unicru products. |