Ok so I'm a big fan of Ning, the company that powers this site as well as RecruitingBlogs.com. In as little as 5 minutes anyone can create their own social network. There's even a premium version which allows you to remove the ads and point to your own domain.6 q7 {' Z+ q/ U y7 A" Z8 f
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This got me thinking that employers can take advantage of this technology to recruit. Here's how:6 L5 x6 L9 T3 n8 h% V2 b# @
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1. Create a social network for your company geared towards the industry you recruit for.' `% `! c3 o: T4 d D' T+ b& R
2. Require your recruiters to create content on it. Post your jobs. Give information on your interview process, etc.
+ E |! `" X/ w: G3. Invite key employees to share content about what its like to work there and give a day-to-day look at their jobs., |% U! b; B9 n) ~
4. Promote it on your main company career site to drive job seeker traffic. Give them incentives to become a member so that you can maintain a relationship with these candidates.( ^4 L& h- I7 z, `0 `: p$ R
5. Use it as a PR tool to make new product announcements, personnel changes, etc.* Q1 K# H( Z- D+ q
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Its cheap and easy to do this. But it takes a commitment. Today's group of job seekers demand new and unique ways of communicating with your company. It's time employers started engaging this "iPod" generation on their own level.* r+ [8 d5 F" B+ E
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It's time for HR to "cowboy up". Who among you will be the first? |
发表于 2007-7-13 15:02:10