Recruitment Advertising Effectiveness 101

sunny

Whether you work for yourself, a third party agency or work for a corporate recruiting department, cost and value is a critical factor in your business. Even if your company earns $30,000 for a placement, the cost of that placement is important to understand and continually measure.  
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Let’s start by looking at the various types of recruitment advertising and then review a simple strategy for comparing them. Many of the gurus out there will tell you which strategy for finding candidates is the best – most of the time, these gurus are telling us which is best, because they have some vested interest. I will tell you that they are all the best – when they work for you and your organization. There are no silver bullets - analysis and metrics are the only way to understand what works best for your recruiting efforts.

: G* d7 Z) L0 v; N1 u( W2 x: e/ e Advertising Types:

7 i5 f( w/ T9 o2 e" ^& ]6 VInternet Sourcing – Search and Social Networking. Includes Google, Zoom Info, LinkedIN and all of the others out there. Some are free to use and some are not.
) t/ ]% r) S8 FMega Site Postings – Job postings on the Big 3 (or 4) career sites. Includes Monster, Careerbuilder, Yahoo! HotJobs and I would add Craig’s List.
Mega Site Sourcing – The same big three using their resume pools versus advertising the position.
National Niche – As we step out, the pool of resources broadens – sites include Dice, LatPro, JobTaget’s Network, Beyond’s Network, , etc.
Local/Regional – There too many to list but some examples are allcountyjobs.com, localcareers.com, workmetro.com, jobing.com etc.
Print – I realize that this the Electronic Recruiting Exchange – but some of us still use old fashioned tools like newspapers.
- O# a0 d5 P: eCareer Fairs – see comment above
Radio/Billboard/Movie Theater/TV – yes all of these are still used to attract candidates too!