A recruiting call involves 5 phases:- Z; ^9 X: G$ T0 V" G
• Introduction
- B4 E- w, u( ^! N$ v, k# }9 N• Probe and Present3 o$ b( F7 F6 z: b5 D3 }
• Close
5 L( w2 r1 K/ h7 q4 ?• Uncovering Objections
, \" P: }& l% Q• Reassurance
. ]. _5 l/ b4 n7 w8 B5 \5 t: G) MHow a person uses her/his voice in each of these phases is very critical to the performance of each phase. The figure below is a checklist for evaluating voice techniques
4 r! K+ B4 O2 J2 J. V
8 G: k- W3 f; G- F; h& ETurning the Call
4 N, T' {! w" N; l+ H# s1 TWhen a salesperson (recruiter) makes a call and gets an objection to the initial proposal, there are good ways and bad ways to handle what happens next. Good ways fall into the following:
# `9 _, z. Q* I$ d$ |6 K4 @Factual Denial (Misinformation). Headhunters can't help me. 'You're right. What you may not know is....'
3 `! q) g1 n, w% F( Z- |! TRephrase a question and answer it. 'I see, so what you're asking is....': A- N! l1 N3 x+ j* C
Yes, but (and). 'Yes, headhunters are a problem and....'. B5 @. V1 j$ B6 Y
Yes and (get to thicker ice). 'Yes, headhunters are very expensive and we have to produce; otherwise no one would use us....'
: {. f( P7 Y* Z; rCompliment and move on. You're all alike. 'You're absolutely right; I can see you know about the recruiting business. You probably know the break-even point where it is justifiable to use headhunters.'
# }. [5 i# p, A" _8 cLower the commitment. 'I can understand your reluctance to use too many agencies.'
3 J3 y+ ~! F9 X% T1 s9 H6 JPanic Button. 'I understand (restate objection)....' and at the same time present benefits.6 y. P8 y& d) n
Feel, Felt, Find. 'I understand how you feel; many have felt the way you do; what they find is....' |