Ok so I'm a big fan of Ning, the company that powers this site as well as RecruitingBlogs.com. In as little as 5 minutes anyone can create their own social network. There's even a premium version which allows you to remove the ads and point to your own domain.
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" c4 |$ a Z4 q4 e9 l8 V' a8 b, x7 Q+ |. cThis got me thinking that employers can take advantage of this technology to recruit. Here's how:+ m1 z/ L1 @" P% T" n" G
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1. Create a social network for your company geared towards the industry you recruit for.
4 ]2 j. j: {+ ^: @2. Require your recruiters to create content on it. Post your jobs. Give information on your interview process, etc.
4 m! r. {: Z' g2 V4 K" ]) K9 ], k! V3. Invite key employees to share content about what its like to work there and give a day-to-day look at their jobs.
& g# y! d% o) H# o& P. U4. Promote it on your main company career site to drive job seeker traffic. Give them incentives to become a member so that you can maintain a relationship with these candidates.
: r1 g' [* Y% H. x0 _5. Use it as a PR tool to make new product announcements, personnel changes, etc.
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Its cheap and easy to do this. But it takes a commitment. Today's group of job seekers demand new and unique ways of communicating with your company. It's time employers started engaging this "iPod" generation on their own level.
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0 l [" J; f0 L" J7 LIt's time for HR to "cowboy up". Who among you will be the first? |
发表于 2007-7-13 15:02:10