Recruitment Advertising Effectiveness 101

sunny

Whether you work for yourself, a third party agency or work for a corporate recruiting department, cost and value is a critical factor in your business. Even if your company earns $30,000 for a placement, the cost of that placement is important to understand and continually measure.  

Let’s start by looking at the various types of recruitment advertising and then review a simple strategy for comparing them. Many of the gurus out there will tell you which strategy for finding candidates is the best – most of the time, these gurus are telling us which is best, because they have some vested interest. I will tell you that they are all the best – when they work for you and your organization. There are no silver bullets - analysis and metrics are the only way to understand what works best for your recruiting efforts.
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& [: U7 M/ Z" h" k; _- C, _ Advertising Types:

5 E8 |# T& G4 zInternet Sourcing – Search and Social Networking. Includes Google, Zoom Info, LinkedIN and all of the others out there. Some are free to use and some are not.
Mega Site Postings – Job postings on the Big 3 (or 4) career sites. Includes Monster, Careerbuilder, Yahoo! HotJobs and I would add Craig’s List.
Mega Site Sourcing – The same big three using their resume pools versus advertising the position.
; t1 {: O7 [) \4 y& r3 ONational Niche – As we step out, the pool of resources broadens – sites include Dice, LatPro, JobTaget’s Network, Beyond’s Network, , etc.
! K0 J- d8 \! h  V4 p- I# k( TLocal/Regional – There too many to list but some examples are allcountyjobs.com, localcareers.com, workmetro.com, jobing.com etc.
6 b; e* j. P2 K4 P- |7 n! Z  S$ lPrint – I realize that this the Electronic Recruiting Exchange – but some of us still use old fashioned tools like newspapers.
* ^8 i: ]- u4 mCareer Fairs – see comment above
Radio/Billboard/Movie Theater/TV – yes all of these are still used to attract candidates too!