Job Boards May Be Eyeing MediaBistro

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MediaBistro has become more than a job board -- a community, a source of training, a publication of its own, and more. It may be for sale, according to Ad Age, with larger job boards like Monster logical potential buyers.

Rafat says Reed would make a good buyer, because it owns Variety, or VNU could be a good buyer, because it owns Editor & Publisher. E&P, in my view, has been in decline, while MediaBistro has been brilliant in in feeding what Ad Age calls journalists' "insatiable desire to mix, mingle and consume news about their own."