A recruiting call involves 5 phases:
" I7 m% t V$ t5 R6 @% x% C T# }, ^• Introduction
' n: t4 J" Y6 v( T5 }• Probe and Present, t+ v8 N0 u! s$ t* Q, {5 o/ O0 n
• Close5 r ^! t- c [* o* P: h
• Uncovering Objections
6 }# F' A; K& |• Reassurance& K5 i \0 V8 A) s5 A6 [) ?% K. u7 L
How a person uses her/his voice in each of these phases is very critical to the performance of each phase. The figure below is a checklist for evaluating voice techniques
- @: d) A7 j* C
9 a) y5 T* l3 HTurning the Call
& _( j) M: S8 b9 @0 n EWhen a salesperson (recruiter) makes a call and gets an objection to the initial proposal, there are good ways and bad ways to handle what happens next. Good ways fall into the following:
* x+ s4 G/ D. z: C6 @5 ~# ^4 MFactual Denial (Misinformation). Headhunters can't help me. 'You're right. What you may not know is....'% Z! i2 J, W& f) c5 e. b5 c
Rephrase a question and answer it. 'I see, so what you're asking is....', y$ |0 g9 u# H4 l
Yes, but (and). 'Yes, headhunters are a problem and....'- {6 M3 m, r3 Q
Yes and (get to thicker ice). 'Yes, headhunters are very expensive and we have to produce; otherwise no one would use us....'0 u8 J" G# D6 N9 _5 x- Y+ O# v
Compliment and move on. You're all alike. 'You're absolutely right; I can see you know about the recruiting business. You probably know the break-even point where it is justifiable to use headhunters.'
1 o% E# S. P; Z, z) A/ aLower the commitment. 'I can understand your reluctance to use too many agencies.'
: |, r" n4 e) _Panic Button. 'I understand (restate objection)....' and at the same time present benefits.
; b2 ]( R# X! S& [1 CFeel, Felt, Find. 'I understand how you feel; many have felt the way you do; what they find is....' |