Ok so I'm a big fan of Ning, the company that powers this site as well as RecruitingBlogs.com. In as little as 5 minutes anyone can create their own social network. There's even a premium version which allows you to remove the ads and point to your own domain.! \1 \2 J" ~- j% M6 Y% O* Q$ `
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This got me thinking that employers can take advantage of this technology to recruit. Here's how:) x: h" Z$ W" h9 K
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1. Create a social network for your company geared towards the industry you recruit for.
6 W" Q5 a. m9 l. z2. Require your recruiters to create content on it. Post your jobs. Give information on your interview process, etc.: Y3 @/ u) \* e7 G! P$ ~2 L# u
3. Invite key employees to share content about what its like to work there and give a day-to-day look at their jobs. O! {; J" L/ O: K+ E/ g
4. Promote it on your main company career site to drive job seeker traffic. Give them incentives to become a member so that you can maintain a relationship with these candidates.+ q; B% Q V: I9 Q7 Z4 y( _
5. Use it as a PR tool to make new product announcements, personnel changes, etc., W+ }$ K4 W h1 U7 g$ X
" f- |- s. P. _2 GIts cheap and easy to do this. But it takes a commitment. Today's group of job seekers demand new and unique ways of communicating with your company. It's time employers started engaging this "iPod" generation on their own level.
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It's time for HR to "cowboy up". Who among you will be the first? |
发表于 2007-7-13 15:02:10