Every town, company, non-profit, professional association, newspaper, periodical, television station, blog and club in the world. In many cases, a specific geography or profession can use multiple sites. The purpose of a job board is usually- N9 l7 w) A" Z r& W# u* u* o
a) To inform members of an audience about relevant job openings or,! t& _) r$ \: h6 k2 s
b) To offer customers the opportunity to post job openings to a specific audience.
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Sounds logical, doesn't it? The reason that this level of simplicity is important (if somewhat obvious) is that familiarity with a particular niche is critical to success. The Employment market is different in different cultiures. So,
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Adicio is successful powering a certain range of domestic American Job Boards. Their penchant for the newspaper industry shows in their range of offerings (They offer a full complement of services for housing, employment and transportation) 2 T* P2 F" ]- q
Boxwood Technologies are highly successful in the Association Industry. Trade and professional associations are a culture in and of themselves. A frirm like Boxwood must be able to tailor its offerings to the realities of Association Business Model and cash flow/ organizational objectives. ( s* v. U1 D! Q! k
MonsterTrak (a subsidiary of Monster) powers a huge number of college job boards.
; \+ M, e' A. y0 I( G* h4 J+ AMadgex is highly visible in European markets along with Stepstone.
' A* D, C% s: i; f9 N. ~Taleo, BrassRing, Vurv and others power the websites of their corporate clients.
& v) l5 m: Y( {5 WThere are hundreds of companies offering similar services in a broad array of niches. If there are 50,000 job boards, there are probably 350 small companies powering them. The market is undifferentiated and overlapping.
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3 c3 V% n; S& ~; g9 uAs we look further at the future of Trade and Professional Associations, the requirements for a job board (and its functionality) will become central to the discussion. |