Ok so I'm a big fan of Ning, the company that powers this site as well as RecruitingBlogs.com. In as little as 5 minutes anyone can create their own social network. There's even a premium version which allows you to remove the ads and point to your own domain.
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2 i5 g/ R6 F5 j7 w( ?" cThis got me thinking that employers can take advantage of this technology to recruit. Here's how:
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- Y& \4 ~2 ]" A# G. d' {1. Create a social network for your company geared towards the industry you recruit for.
- ~0 Y, G3 O# G: G# \7 i P2. Require your recruiters to create content on it. Post your jobs. Give information on your interview process, etc.0 s' ^8 Y' h4 {
3. Invite key employees to share content about what its like to work there and give a day-to-day look at their jobs.
2 }% Y. F7 e# Z4 l' b2 ]4. Promote it on your main company career site to drive job seeker traffic. Give them incentives to become a member so that you can maintain a relationship with these candidates.2 X ?% ~ E/ n) Q8 I0 @
5. Use it as a PR tool to make new product announcements, personnel changes, etc.& F9 D& I: V( C$ C: ^$ W7 D T
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Its cheap and easy to do this. But it takes a commitment. Today's group of job seekers demand new and unique ways of communicating with your company. It's time employers started engaging this "iPod" generation on their own level.2 l; C8 O0 K5 c0 k
+ ?( a" Z# d/ [* J& XIt's time for HR to "cowboy up". Who among you will be the first? |
发表于 2007-7-13 15:02:10